Much has been said through many a topical discussion in recent seasons about where Celtic are performing as a club and as a worldwide brand. It has been a topic which has ripped through the Celtic support with arguably good and bad points for both sides of the argument.
Without going into too much detail, we all know the story of a little club formerly known as Rangers and what ultimately became one of sports biggest investigative cases in football history, with debts well within the multi millions. The story obviously had a detrimental effect on how today’s game is now looked upon by many football fans the world over.
Many argue, that the case is one which bears no real consequence to what is now the newly revamped SPFL, aimed at a rebranding of the game in Scotland, looking to maximise the brand of the Scottish game. Many fans believe that on one hand, having a new Rangers club in whatever form they take, can only be good for the exposure of the lower tiers of the SPFL structure and that in turn smaller clubs will see a better distribution of the funds circulating with the leagues. While others believe the former club should have been disbanded and that the allowance of a born again club to continue on in the place of said club, was only one of the most controversial and most costly of mistakes that the Scottish game would likely see in its lifetime. These fans believe that the backing giving to this club only served as a black mark and embarrassment to the SFA and thus affecting the potential for maximising the brand of the SPFL.
No matter where you sit within the walls of this argument, this leads us to where our club, the great Glasgow Celtic, find ourselves heading into the second half of the 2013/14 season with a 13 point gap and two games in hand at the top of the table. Celtic have probably been the one club, as big as they are, and as financially grounded as they are, to have been hit worse off than most of the other clubs in Scotland. Now before you ask the question of “why in the name would we be worse off than any other club?” – the answer could be seen as something along the lines of – celtic have probably come off worst of all the clubs, simply because, like it or not, the “old-firm”, was a brand in itself, when Rangers died, a part of Celtic did also. There can be no denying this fact in any shape or form.
Celtic have now had to become, in part, what they did not want to become – a club that now had to lower its expectations. Celtic have in truth played a very fair and quite balanced game in recent seasons. In the 2012/13 they continually punched above their weight with a very successful and humbled Champions League campaign, playing with a squad worth on average the cost of a fifth of that of the other teams.
Celtic then had to sell on other players, the star qualities of Wanyama and Hooper, gone, and arguably not replaced. But let’s not be too harsh on the squad we have, Neil Lennon and his men have done well in the transfer market, on a tight and limited budget of sorts compared to the elite of Europe and that of even the Championship sides in England. We have sold well and recouped vast profits for players, which fans rightfully were unhappy to see go, and even more so disgruntled that that quality was not in turn replenished into the squad.
Players like Forster and Lustig have proven their worth to the Celtic cause, and this season, with the likes of van Dijk joining the squad, who has the potential to be of the star qualities to be a big hitter in the Celtic Jersey and a fan favourite to almost the levels of say a Henrik Larsson. But many fans believe that players like van Dijk will be at the club for the short “shop window” period then head to pastures south of the border for big money. Other players like Pukki and Boerrigter have still to prove their worth, but as is the case with many Celtic signings, the club is flooded with too many players in similar positions and often these players become less than fringe players and often become inactive or loaned out and never to be seen again. Rogic for example?
Off the field it appears that Celtic have plenty of money, that only every other club in Scotland could dream of it seems. With vast redevelopment opportunities around Celtic Park, with the 2014 commonwealth games just months away, and Celtic looking to build a new development with new superstore and museum etc, one could argue that many people would feel that the league would be a given trophy for a few years at least, and that there was potential to focus on again building the brand of the club and the overall experience within Celtic Park, building a new Celtic “Village”, all with the clubs own money, every coin accounted for, and development of a wonderful complex that even some of the worlds biggest clubs could only dream of having.
The arguments are there for everyone to see. There are pros and cons of course to every single one of them. But which side of the argument do you follow? The club play in a somewhat more “open” league where respectfully, other clubs now have a chance to raise the bar at their prospective clubs in terms of euro qualification and finishing higher in the league and taking the game to the leagues clear front runners and “before-a-ball-is-kicked” champions elect, Celtic. But for Celtic the league is no more competitive now,than it was with the old enemy in tow, if not even worse.
So few can blame the board for not wanting to spend money on a team that should be capable of running roughshod over any team in the domestic leagues in its current form, and turning its attentions to building a whole new experience within Celtic park with new zones, and the kerrydale bar and new developments etc. the club clearly do not want to spend major money to compete in a European tournament that money, not the club, will dictate that they just can’t win.
It’s frustrating for Celtic supporters to see that the quality in the squad has weakened in recent seasons, and more frustration kicks in that that quality wasn’t replaced, yet it think more fans are frustrated that even through all this, the club will still walk away with another unchallenged league title.
Fans also see that crowd numbers have dropped dramatically, ticket prices frozen, yet unable to keep the numbers high enough to create that much of an atmosphere at games, now with the withdrawn Green Brigade section, fans now stay away as the atmosphere is no longer there. The current financial climate dictates also that many people are turning away purely for the fact that it costs on average one person to attend a game, the same as what it cost 3 or 4 people a little over 10 years ago. Yes times change, the value of money changes etc etc, but let’s be honest, fans have changed, but not by choice.
The main point in this article is to try and bring a balanced approach to those who feel the club do not do enough and to those who feel the club are right to be more tactful given the current mess the game is in in Scotland.
Hopefully, and the main thing is, that through all of the turmoil in the game at present, that Celtic come out stronger at the end. So far they don’t seem to be doing to badly. We still have a club to support, ultimately it’s down to the fans to decide which way the club go from here, that will always be the way it will be, if not, then football without fans, really is nothing.
Food for thoughts!!!
Where do you stand?